It all began in 1640 as a brick factory. Subsequently, it was founded as a ceramics factory in 1825. GUSTAVSBERG quickly embarked on bone china production in the 1850s, starting manufacturing in 1860. This method became GUSTAVSBERG's specialty, leading to its development and success. Entering the 20th century, as the Swedish Industrial Design Association promoted the shift towards affordable and high-quality mass-produced goods, GUSTAVSBERG brought in painter WILHELM KAGE as art director in 1917, laying the foundation for modern design. BERNDT FRIBERG joined in 1934, STIG LINDBERG in 1937, KARIN BJORQUIST in 1950, and LISA LARSSON in 1954. Each designer was given their own studio and assistant, and while designing mass-produced products, they also freely created art pieces as part of their artistic endeavors. The company flourished from the 1950s to the 1960s, coinciding with the golden age of Nordic modern design, but began to decline from the 1970s and underwent repeated acquisitions. Today, it continues to operate as a manufacturer of sanitary ware. The tableware division was acquired and is now run by a separate company, HPF GUSTAVSBERG, which focuses on producing reissues.
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